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Leaving A Trail Of Breadcrumbs

April 25, 2018
April 25, 2018
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“Siri, is my private information safe?”

Siri, Cortana, Alexa and Now are all digital (or virtual) assistants being offered by Apple, Microsoft, Amazon and Google. These assistants provide all the benefits of convenience while raising some privacy concerns since the user’s data is recorded and stored when a digital assistant is used. The metaphor that best describes this process is like leaving a trail of breadcrumbs behind each time you ask a question or even order flowers after a breakup. Even though privacy is an issue these digital assistants are on the rise. Concerns regarding someone listening in on our calls have always been an issue, but digital assistants can not only record your voice they can capture data ranging from your contacts to browsing history to your personal preferences such as your preferred florist for break-up flowers. These helpful digital assistants can use this captured data to pull up traffic or weather reports en route to your destination or suggest nearby restaurants. These helpful features are part of the dilemma…how to deliver convenience without sacrificing privacy and security? Saved queries are connected to user accounts, therefore, painting an accurate picture of your habits, travels and preferences, which is helpful information to third parties.

While much of the information from our daily lives appears boring and inconsequential it’s actually a goldmine to companies who are listening and storing this data with far reaching consequences. For starters, while a digital assistant is installed in your home and on your devices, the information on you is being collected and transmitted to third parties so it’s assumed that reasonable privacy doesn’t exist. According to the Fourth Amendment in the US if you have installed a device that’s listening and is transmitting to a third party, then you’ve waived your privacy rights under the Electronic Communications Privacy Act.

So when are assistants recording? Who can access the recordings and can they be deleted? A sticking point exists with privacy rights regarding people who aren’t the device’s owner themselves, and who never agreed to anything, who find themselves as a guest in a room where their voices are being listened to.

Some companies associate data with your username, encrypt it, then store it indefinitely in the cloud while others associate voice recordings with a randomly generated identification number, stores them securely for six months, then assigns a new identifier so the recordings are no longer connected to your account. Users, however, aren’t powerless. Of course it might mean you read the fine print of the privacy policy, but you can modify settings and use mute functions to limit how often the device is active in your home. However, modifying settings and muting functions means that your digital assistant could become less useful since you’re possibly deleting information and limiting the ways you use the device.

As digital assistants become more popular concerns of how data is collected, transmitted and stored will increase. Privacy advocacy groups will be monitoring and advocating how these metaphorical breadcrumbs are used in the future.

We’d love to know if you are using a digital assistant in your home. If so, have you changed any of the privacy settings or left them factory standard?

About  Vocantas Inc.          

Vocantas develops hosted and premise-based multi-modal communications solutions, including interactive voice, text and email, using advanced computer telephony and speech recognition technology to provide businesses and service providers with more efficient outreach capabilities. Vocantas solutions help organizations with complex scheduling environments and processes, and those in the higher education, utilities, healthcare, manufacturing, and customer service environments improve outreach and engagement while reducing operating costs. Visit vocantas.com for a free interactive demo of Vocantas solutions that intelligently respond to your customers.

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Keri Fraser
VP Marketing and Business Development
613.271.8853 just say “Keri”  
Keri.fraser@vocantas.com

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