Interactive student communication, Scaller™, connects students to existing services within the College
OTTAWA, ONTARIO – January 19, 2015 - The Cornwall campus of St. Lawrence College deployed the Vocantas student outreach solution in 2014 to improve retention by connecting directly with students and pointing them to resources available on campus to help them succeed. Students were contacted a few weeks into the fall semester by phone and asked questions relating to areas of concern they might be experiencing in their first semester. By reaching out to students early in their first semester, St. Lawrence was able to introduce students preemptively to support channels that exist to help students achieve academic success.
Students who might otherwise have become discouraged and left the school in their first semester will now feel that they are more than a number; the IVR acts as a “virtual hug”, giving students the support they need to succeed at St. Lawrence. Students who feel supported by and connected to their school are more likely to stay, increasing retention at the College. The fall 2014 Scaller campaign was a successful one at St. Lawrence, with 63% of students participating in the campaign.
“According to the call campaign, our students appear to be handling their first semester very well. Scaller has helped us to connect with those students that are experiencing some anxiety in their first year, many of whom are looking for some assistance in honing their writing, math, and note-taking skills,” said Don Fairweather, Dean of the Cornwall campus of St. Lawrence College. “We are now able to point those students to our existing services to keep them on the path to graduation and professional success.”
“We are pleased that the call campaign helped St. Lawrence reach 757 students this fall. We know that connecting students with student support services not only increases retention but improves student morale. The knowledge that their school cares is powerful for students,” said Gary Hannah, CEO, Vocantas.
The feedback collected by the Scaller campaign will continue to have positive consequences as St. Lawrence implements changes to both programs and processes to meet the needs of students. Student engagement at the College will increase along with student satisfaction, and St. Lawrence will have solid data to support the process changes that will improve student experience at St. Lawrence College.
About St. Lawrence College
At St. Lawrence College, we believe student success is closely linked to engagement. The “college experience” extends beyond the classroom and is enriched through all learning and living experiences students have while at the college. The level of student engagement and richness of experience can be nurtured with extracurricular activities and a positive, inclusive and dynamic environment that supports success through life balance and peer support, and fosters pride and a sense of allegiance among graduates and alumni. We are committed to supporting a successful college journey by continually assessing and advancing services with great attention to such areas as the demographics of our student population, their preparedness, physical and mental well-being, cultural needs, lifestyle, financial ability, and social and recreational interests